Apple has announced a new streaming service called Apple TV Plus at their “It’s Showtime Event”, which will see a host of original shows and movies. It will be released in 100 countries and this coming fall via the Apple TV app.
The event itself saw some of the stars of the original pieces appear on stage including Steven Spielberg (quite ironic considering he said Netflix original movies shouldn’t be included in awards!), Oprah Winfrey and Reese Witherspoon.
The pricing has yet to be announced, but it will be ad-free and on demand with a service that can be viewed online or downloaded offline.
Tim Cook, CEO of Apple, made it very clear that this service isn’t Netflix. The service will be for original programmes and films only and won’t offer users any licensed contents. For the time being, this might change in the future though I’m sure.
So what programmes have been announced for this service? Well, let’s have a look!
Let’s start with the one that was awarded the loudest cheers and it was the unveiling of a TV show led by Oprah Winfrey. This will be a set of documentaries exploring “the toll of sexual harassment in the workplace” and another focusing on “mental health issues across the globe”.
One of the bigger names was Steven Spielberg who will be headlining the service with his “Amazing Stories“. This programme is actually a reboot of a classic series Spielberg made in the 80s.
“The Morning Show” was also announced with the help of Steve Carrell, Jennifer Aniston, and Reese Witherspoon. They said this would be a “behind the curtain show” which would look at the world of a high stakes morning tv show through the eyes of two ambitious female leads. It seems fitting to be the case with the current me too movement to have something like this.
Jason Momoa and Alfre Woodard came and spoke about “See“. It’s set in a world where there are few survivors from a virus and the world became blind and can’t see. I mean, it’s just a rip of that Sandra Bullock Netflix film right?
“Little America” was announced by Kumail Nanjiani which is adapted from true stories about immigrants going to the US for the first time.
JJ Abrams and Sara Bareilles were up on stage to announce “Little Voice”. This show is looking at a rising musician and the hurdles she has to overcome along the way. Although it is JJ Abrams, so hopefully it will be a lot better then it sounds.
And lastly, there was an appearance by Big Bird from Sesame Street to announce a preschool show called “Helpsters”. It will apparently help kids to code? Yeah. Let’s see how that goes!
There have been no specific movies announced and due to all the programmes being original, it will be hard to try and move people away from their current subscriptions. Still, there are loads more to announce, considering on the on-screen video announcing this, we also saw Brie Larson, Ron Howard, and Francis Lawrence just to name a few. The number of stars they have got on board will certainly be enough to pull a few people over, that’s for sure!