In a blog post titled “Updating our organization and addressing our challenges” CEO of EA Andrew Wilson has announced a lay off of 350 people amid the company’s staff of 9,000. Our hearts go out to each of them and EA “are doing everything we can to ensure we are looking after our people to help them through this period to find their next opportunity.”
The blog post doesn’t go into too much detail, but changes to EA’s organization of marketing and publishing as well as a downscaling of their operations in Japan and Russia are explicitly stated. The reasoning behind the lay offs at hand, as per the blog post, are in part “important steps as a company to address our challenges and prepare for the opportunities ahead” as well as an effort to change in the face of an always evolving global playing field in the games industry.
The last couple of weeks seem to be harsh for people working in creative fields, as this information is only the latest one to surface among mass lay offs in mainly digital media and games industry giant Activision Blizzard. Let’s hope it will be the final incident of this sort for the time being.
As I said earlier, details are scarce, but the changes to EA’s marketing infrastructure might come as a reaction to infamous statements such as their comments on Reddit about the progression systems in Star Wars Battlefront II or their inverted sales recommendations for Battlefield V, with some customers opting to not buy the game leading to a sales performance below expectations.